First FinTech World Experience

Hi, ✋

My name is Miguel Macedo Parente and since July’ 2019 (hopefully 5 months since I have published this article… if it didn’t take me too long 😛) I have moved from E-Commerce Online Retail World (here) to very fashion and trendy World of FinTech.

Currently I’m still living in Barcelona and working as a Marketing Business Development Manager in Younited-Credit Iberia.

Everyone has heard about FinTech and how it will and already is revolutionizing the traditional Banking System… the goal of this article, it’s not to give expert insight on this subject, because I’m not one, and I’m not even sure if there is anyone which may call himself / herself an expert, when taking in consideration the fast pace of innovation and technological changes of this disruptive sector. 💰🏃

If you are looking for a good introduction on FinTech I would recommend to watch the Henri Arslanian’ talk on TEDx “How FinTech is Shaping the Future of Banking” (here):

The Financial Guru will much better explain how the new generation of FinTech companies are actually fulfilling a gap (that has happened since 2008 Global Financial Crisis) between what traditional Financial incumbents offer as a service and what current customers expect as a user experience. ☎️ -> 📱

While FinTech is revolutionizing the banking industry and giving millions of people access to financial services for the first time, new banking models are emerging with FinTech start-ups and tech firms potentially disrupting the status quo.

Also, you can watch a brief introduction of concepts like:

• AI-Powered Chatbot (here)
• Peer-to-peer lending (here)
• Big Data (here)
• Blockchain (here)
• Crowdfunding (here)
• Digital Payments (here)
• Robo Advisors (here)

Personally, my favourite part is that this talk is from 2016… and look for number of companies that were represented in the FinTech Unconference in Madrid in February 2019 (here): 📊 📈

What about Younited-Credit?

Younited-Credit was born in France in 2008, with the mission of transforming the financial system in order to have more transparent and fair environment. Willing to make consumer credit… faster, simpler and more cost efficient, and the loans more useful and attractive.

With this mindset Younited-Credit is trying to challenge the actual Financial System status quo, through agile data driven processes and thriving on complex algorithmic data management.

Note: the Financial sector is based on a continued learning process. The ability of processing huge quantities of data, will allow to offer to customers, more sophisticated and intelligent systems like adapting score.

Through this complex environment and dynamic connections within Younited-Credit, I’m situated on a very curious position. 📍 🌍

I’m responsible for Business Development Digital MKT Team — Iberia. And what this means is that we are not necessarily on the main core business of Younited-Credit. Of course, we have to know everything about the customer journey and the most deep information about every department, as well as their performance metrics; but our goal is actually to find “outside” campaigns that would be interesting and beneficial for our users.

We generate WIN-WIN-WIN situations. 👍

Younited-Credit already has a huge amount information about its customers (that have provided their consent to manage their personal information), and the tools to properly segment and identify the accurate targets to any type of campaign.

So, we look for partners that we believe to have the best interests of their consumers and that actually offer interesting services that can be differentiated from their competitors.

Since, we are a lending company the clients that we have are actually looking for a loan or credit… so, the campaigns that will have the best performance and results are campaigns that offer similar services to ours (micro-credits; debt consolidation; loan; mortgage; credit cards; etc).

However, what we have been learning is that our customer basis have a deep confidence and credibility on Younited-Credit and actually are available for suggestions and new options concerning a broader Financial Profile type of Services!! 📊 💲

We can help our customers with better options like: Banking Accounts; Car Insurances; Health Insurance; Housing Insurance; Life Insurance; Housing Reforms and Improvements; Housing Energy Bills; Online Grocery Shopping; Overseas Transfers; Payment Systems; Neo Banks; Investments; etc. 🙏🏻 😌

And that way our customers can spend their time and money on more important things…

What’s next?

We live in a World that it’s constantly changing and evolving… the need to innovate and reinvent are mandatory in order to adapt to new social-technology-economic models and realities. No one can accurately predict the future and no one is immune to it, but we can define the way we look at it!!

Tip! As Denzel Washington says on is Motivational Speech:
"I found that nothing in life is worthwhile unless you take RISKS! If I'm going to fall, I don't want fall back on anything, I want to fall forward!"

The journey looks good and we will keep in touch! ✌️

IMPORTANT: most of the images I use are from Muzli, and are used without any monetization purpose.

This blog post does not disclose material nonpublic information pertaining to Younited.

Disclaimer: The opinions expressed on this blog post are those of the author who may be associated person of Younited S.A, and who do not represent the views, opinions and positions of Younited. Information is provided for general educational purposes only and is not intended to constitute investment or other advice on financial products. Younited makes no representations as to the accuracy, completeness, timeliness, suitability, or validity of any information on this blog post and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Unless otherwise noted, all images provided herein are the property of Younited. This website contains links to third-party websites or other content for information purposes only. Third-party websites are not under the control of Younited, and Younited is not responsible for their contents. The inclusion of any link does not imply endorsement, approval or recommendation by Younited of the site or any association with its operators.